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SANTA BEAUTY

The trajectory of struggles and achievements of Raquel Canton Seben in her 24 years of experience in the world of beauty

“At first I worked alone, then I trained people to work with me, and I still train professionals today. This is one of my goals: to help develop people to be quality professionals, and thus to be able to grow in this profession that is so beautiful”, explains Raquel.

Raquel Canton Seben is from Planalto-PR and has been in Sorriso for 24 years. At 48 years old, she is married to Alencar Seben, with whom she has three children, Alexandre, Vitória and Ana Clara Seben. Since moving to Sorriso, she has opened a beauty salon that for a year operated in her living room, then in a larger house where she stayed for seven years. In that time, he won many customers, which motivated him to move to a larger space on Av. Dos Imigrantes, where he stayed for 14 years. 

In his career, he never stopped seeking knowledge. He took many courses from renowned names in the area, among them, he has three Pivot Poit - certification from an internationally known school - which is a reason to be very proud. 

Today, with her name consolidated, she is very grateful for the time she was able to work discreetly at home. “I have three children and, in this time, even working and developing myself, I was able to follow their growth. I wanted to do what I love professionally and reconcile with the daily care of what I have most precious, which is my family. How many mothers would like to have this opportunity! Today my oldest son is 27 years old, the middle one is 24 years old and the youngest is 15 years old. Two years ago I took flight and opened the doors of my space in a commercial place”, says the businesswoman with emotion.

Recalling its history, Raquel is emphatic in emphasizing that the space it now has is the result of a dream that has been built for a long time, brick by brick, since 1998 when she took her first courses in the area. All these years she has dedicated a lot to building a relationship of trust with her clients. In this sense, she has clients who have been with her for 23 years. All the work: sleeping late and getting up early, not eating at the right times and all the other processes were worth it.

“To take a course on Mother's Day, at Easter, to spend a birthday alone away from the family, all this is construction. A dream is not built overnight. Mine took a lot of work, a lot of effort, a lot of tears, a lot of challenges, but nothing was in vain. Today I can reap the rewards, and it tastes amazing, of course. At that time I also had disappointments and thought many times about giving up. Only those who stop halfway don't get to the top, I decided not to stop!”, he adds. 

The businesswoman claims to be very happy and fulfilled with the new Santa Beleza Salon, which opened two years ago in a very well located region, where she always wanted to be. The structure is very beautiful, spacious and comfortable, with an incredible bridal room, a room just for make-up, very well planned with special lighting for this purpose. 

It also has more reserved washbasins, so that the client can relax in a very pleasant climate, with ambient sound. 

“All I wanted is for my clients to feel comfortable. I believe the result was very good. It's a new phase that I'm living intensely! I know I have a lot of work ahead of me, but my team is well prepared. Today I feel very grateful, to God first, without Him nothing would be possible. Gratitude also for having blessed people around to support me, my dear friends, who I love and who love me. My family, especially, who always supported and supported me in difficult times. My husband has always been my support and has lifted me up in difficult times. Our team and my clients, who are daily motivation for me to grow! To everyone and everything, eternal gratitude!''

Raquel says her mission is to always offer the best, so that people feel more beautiful and happier, fulfilled and confident! “People need care and that's what I want to offer! Knowing that we are responsible for raising self-esteem and revealing the beauty hidden in a woman is a source of great pride for me”, concludes businesswoman Raquel Canton Seben. 

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