THE POWER OF WOMEN
in the real estate market
FIP CLASS has a highly trained female team in real estate sales
It is possible to notice that women have increasingly stood out in the labor market, taking on professional positions previously only occupied by men. This female role can be observed in the most diverse sectors of society, and the real estate market was not left out of this new scenario. There are researches that demonstrate how much female participation in this sector has grown in recent years.
In Sorriso, FIP CLASS - a segment linked to FIP Empreendimentos, has a highly qualified team in the sale of high-end properties, with half of its team composed of women. And when it comes to female empowerment, they have no doubt that women's professional advancement is the result of a series of attributes.
In a real estate transaction, for example, endowed with sensitivity and a sense of justice, women are more attentive to details when presenting a property and have a greater ability to mitigate conflicts.
Decision-making power at the time of purchase
When buying or not buying a house or apartment, the decision to close the deal is almost always the woman's. That is, at the other end, they are also decisive. Before buying real estate, women take into account several criteria that often go unnoticed by men, such as the real needs of the family and the property's differentials. They are more detailed and discerning, because they know that many feelings will surround this new home.
Challenges
And even though women are becoming more and more successful in the real estate sector, there are still many obstacles to overcome, which certainly drive them even further, as they believe that being empowered is having confidence in themselves and overcoming challenges._cc781905- 5cde-3194-bb3b-136bad5cf58d_
The double journey is one of the challenges. Since entering the job market, most women suffer from multiple roles, as they are expected to be good mothers, dedicated wives and excellent professionals, but they often forget that, for all this, a lot of effort is needed. , time and energy.
Not to mention that being a real estate consultant requires a lot of determination, especially to face a market that is still quite masculine. Issues such as machismo and harassment are stigmas that still need to be overcome.
But for the women of the FIP CLASS team, the female class still has challenges to overcome, either internally, with the confidence that they are capable, or externally, with people's recognition of the new roles that women are playing in society.
“I understand that female empowerment is the condition of equality between the sexes, as we are capable of exercising any profession with intelligence and competence.”
Dr. Camellia Rosana | Legal Sector
“In my view, female empowerment in professional environments is related to the positioning and the way each woman positions herself with decisions and arguments of her projects”
Talita Coimbra | Marketing manager
“I feel empowered to know that God made me exclusive, unique, and that's why I feel safe to understand my true essence, importance and value that I represent in this world!”
Daniele Moura | Administrative manager
“Equality, freedom, sisterhood and representation are the words that define for me what female empowerment is and what we want to achieve in our society through it.”
Emily Buffon | Marketing
“Female empowerment is you believing that there is a God with you, who empowers you to move forward. Everything works out!!”
Jane Greve | real estate consultant
“Female empowerment is an expression that reinforces the power that we naturally have to be who we want to be and reach the places and positions we want to feel happy and fulfilled.”
Caroline Rizzardi | real estate consultant
“Women's empowerment is one of the pillars of self-love, and this is seen in small actions in her life. When a woman is aware of her worth, she will always want to be recognized for her skills and achievements, and consequently this encourages her to take courage in her professional and personal life.”
Hemer de Brito | real estate consultant
“Female empowerment for me is you feeling and being a wonderful woman according to what you think is right and what makes you happy. Regardless of anyone's opinion, and without comparing yourself to any woman around you, it's being your best version of yourself.”
Eloisa Bedin | real estate consultant
“Female empowerment in the real estate market, for me, is being aware of one's potential, recognizing their struggles, achievements and being proud of one's own trajectory”.
Juliana Dente | real estate consultant
